It answers when nobody is there
Most questions arrive outside office hours. An agent trained on your content answers them then, instead of collecting an email address for tomorrow.
The alternative
Live chat only works while someone is watching it. ovellan answers at two in the morning, from your own content.
A fair look
Smartsupp is a European live chat product used by a lot of smaller webshops, combining a chat box with visitor tracking and, more recently, chatbot features.
As live chat it is straightforward and affordable, and the visitor recording and tracking give small teams a clear picture of what people do before they ask.
Side by side
| Feature | ovellan | Smartsupp |
|---|---|---|
| Answers only from your own content | Yes, with sources | Limited |
| Says "I don't know" instead of guessing | Yes | Limited |
| Answers outside office hours | Yes, from your content | Limited |
| Multilingual & localized | Yes, every major European language | Limited |
| EU-hosted, GDPR-proof | Yes | Yes |
| WhatsApp + website + more channels | Yes | Limited |
| Shared human inbox + handover | Yes | Yes |
| Real actions (orders, bookings, tracking) | Built in | Not standard |
| Time to launch | About 15 minutes | Yes |
| Pricing model | Per workspace (whole team included) | Often per seat / per agent |
Comparison reflects broad, public positioning. Smartsupp is a trademark of its owner; ovellan is not affiliated with it.
Why teams choose ovellan
Most questions arrive outside office hours. An agent trained on your content answers them then, instead of collecting an email address for tomorrow.
Trained on your pages, documents and product feed, and it shows where an answer came from, so you can check it.
It can look up order status and book an appointment inside the conversation, which turns a support chat into a finished job.
The website and WhatsApp share one agent and one inbox, rather than being two systems your team switches between.
If you have people who genuinely sit in the chat during opening hours and you mostly want to talk to visitors live, plus see what they clicked before they asked, Smartsupp does that well and cheaply. A team that wants human chat first and automation second will be happier there.
Questions
Yes, if you want the chat to answer by itself. Smartsupp is live chat first; ovellan is an agent trained on your content, with human handover when it is needed.
Yes. There is a shared inbox and your team can take over in one click, in the same window the visitor is already in.
Yes, through your shop connection, so "where is my order" gets a real answer instead of a form.
About 15 minutes. Point it at your site, it reads it, you paste one snippet.
In the EU, with a downloadable DPA.
Start a 7-day free trial, no credit card. Train it on your own content, add one snippet and it goes live in about 15 minutes.
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