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Ovellan launches a partner programme for AI chatbots

Ovellan, a Dutch platform offering AI agents for business websites and web shops, has launched a partner programme for resellers, IT service providers and web agencies. Partners are paid for the first twelve paid months of every customer they bring in.

A ladder instead of a flat rate

The programme uses a scaling commission model: partners receive 10 percent at the start, 15 percent from three customers, 20 percent from ten, 25 percent from twenty-five and 30 percent from fifty. From ten customers onwards, partners also receive 10 to 30 percent discount on their own subscription.

The rate that applied at the moment a customer was introduced keeps applying to that customer, so later changes to the programme do not affect existing arrangements.

On the Pro subscription of 79 euro per month that works out at 94.80 euro per customer per year at the entry rate and 284.40 euro at the highest rate. For comparison: a one-off commission of 30 percent on the first payment comes to 23.70 euro, an amount a recurring 10 percent commission has already passed after three months.

Conditions

Further conditions include sixty days of attribution on the last valid click, thirty days of validation, a fifty euro minimum payout and monthly payment on the fifteenth via Stripe Connect. Applications are reviewed by hand.

Built in-house, not on an affiliate network

Technically the programme runs entirely on Ovellan's own infrastructure, without using an affiliate network. Tracking, attribution, commission calculation, fraud checks and payouts are integrated into the product. The commission rate is fixed on the attribution record, so older customers keep their original rate. Ovellan offers integrations with WooCommerce, Shopify and Magento.

The programme in figures

Commission10 to 30 percent, on a ladder by number of active customers
DurationFirst twelve paid months of every customer
Attribution60 days, last valid click
Validation30 days
PayoutMonthly on the 15th via Stripe Connect, 50 euro minimum
Own discount10 to 30 percent on the partner's own subscription from ten customers
AdmissionApplications reviewed by hand

About Ovellan

Ovellan is a Dutch platform for AI chat agents on business websites and web shops. The agent is trained on a company's own pages, documents and product feed, answers customer questions in any language, cites the source of its answers and hands over to a member of staff when needed. Ovellan is hosted at Hetzner in Germany, keeps all data inside the European Union and integrates with WooCommerce, Shopify, Magento and WhatsApp. Ovellan is registered in the Netherlands under Chamber of Commerce number 42085812.

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https://ovellan.com/news/partnerprogramma

Logos, screenshots and company details: press kit. Questions: [email protected]

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Coverage of this announcement

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Dutch IT ChannelOvellan lanceert partnerprogramma voor AI-chatbots23 July 2026EmerceOvellan start affiliateprogramma: partners verdienen terugkerende commissie22 July 2026
Ovellan launches a partner programme for AI chatbots